CASE STUDY

KORZENIE REGIONU

We created Polish capsule brand Korzenie Regionu for Duda to elevate traditional meats into a premium category with a distinct local narrative.

OVERVIEW

This project focuses on creating a cohesive communication system supporting the rebranding of Duda. The objective was to design a clear visual narrative where change is immediately visible. Through layout, structure and product presentation. The system is built on simplicity, order and consistency, allowing the brand to communicate with confidence.

CHALLENGE

The challenge was to communicate transformation in an intuitive and readable way. Without over explanation and without losing brand recognition. The change needed to be visible while remaining consistent with the existing brand presence. Allowing the audience to perceive difference while maintaining familiarity.

SOLUTION

The solution is based on a structured and minimalist layout system where the product remains at the center of communication. The core of the project is the was is concept. A direct comparison between the previous and updated designs clearly reveals the direction of change. The system communicates through image, structure and rhythm rather than verbal explanation.

Expertises

Art DirectionProduct SystemsRebranding CommunicationVisual Strategy

Services

Brand IdentityPackaging and Layout DesignPrint and Visual Guidelines